About Linenio
Linen, made new.
The Linen Standard.
Our story
Linen is the oldest fabric we still wear.
Most of it still looks like a holiday: loose, creased, an afterthought.
We started Linenio to change that. Same fabric, a better fit, colours that work together, and one clear standard for how linen should look and feel every day.
The name
Linen + Neo
Linenio (LIN-en-NEE-oh) is Linen + Neo. Linen for its timeless comfort and effortless simplicity. Neo, from the Greek word for new.
Same fabric, new standard.
What we believe
Linen deserves a modern fit, and colours that work together.
Fewer pieces, done properly, beat more pieces done quickly.
Details that hold up close.
Where we started
One frustration. One drop at a time.
Linenio began with a simple frustration: finding linen that looked as good as it felt, at a price that made sense.
We are a small, independent brand from Kerala. We build one drop at a time, and we would rather get each piece right than get it out.